How Do Gyms Make Money from the Multisport Card?
How Do Gyms Make Money from the Multisport Card?
Blog Article
Have you ever wondered how much a gym makes when you swipe your Multisport Card at the door? If you’ve enjoyed the benefits of the card, you might be curious about the behind-the-scenes financials of the system. While it offers great convenience for users, how does it impact the gyms that participate? In this article, we’ll uncover how gyms earn from Multisport, and what the system means for their profits. For a more detailed analysis, check out karta multisport ile zarabia siłownia.
What Is the Multisport Card?
The Multisport Card is a popular employee benefit in Poland and other parts of Europe. For a small monthly fee (usually paid by the employer), employees gain access to hundreds of gyms, fitness centers, pools, and wellness facilities. It’s a convenient way for users to stay active without the hassle of multiple memberships. They can visit various facilities, from yoga studios to swimming pools, using just one card.
Why Do Gyms Join the Multisport Network?
Many gyms choose to participate in the Multisport program as a way to increase exposure and bring in new clients. By being listed in the Multisport directory, gyms attract visitors who might not otherwise have found their facility. While gyms don’t earn as much from Multisport users as they do from regular members, the increased foot traffic can help keep the gym visible and busy, especially during slower hours.
How Do Gyms Earn Money from Multisport?
Every time a Multisport user checks into a gym, the gym receives a small payment from the company behind the card, Benefit Systems. However, the amount paid per visit is considerably lower than the cost of a regular drop-in session. Typically, gyms earn between 5 to 10 PLN per visit from Multisport users.
For example, if a gym gets 1,000 Multisport visits in a month at an average of 7 PLN per visit, that totals 7,000 PLN in revenue. However, after accounting for expenses like rent, utilities, staff, and equipment maintenance, the actual profit can be much lower.
Challenges Faced by Gyms in the Multisport Program
While Multisport brings in more visitors, it also comes with several challenges for gym owners.
Higher Operational Costs: More visitors lead to increased costs for utilities, cleaning services, and staffing. These costs quickly add up, reducing the gym's profits.
Equipment Wear and Tear: Frequent use of gym equipment leads to faster wear and tear. Gyms often have to spend more on maintenance and repair, which cuts into the revenue they earn from Multisport visits.
Crowding Issues: With many Multisport users visiting during peak hours, gyms can become overcrowded. This can affect the experience for both Multisport users and regular paying members, who may not enjoy the crowded environment.
Other Options for Gyms Beyond Multisport
Some gyms opt out of the Multisport program entirely, focusing instead on creating their own membership models or offering specialized services. Niche gyms that focus on personal training or luxury wellness services can attract higher-paying clients. Additionally, some gyms choose to create their own loyalty programs to build a dedicated customer base, offering long-term benefits that might be more profitable than relying on the Multisport system.
Is Participating in Multisport Worth It for Gyms?
While Multisport provides increased foot traffic and brand visibility, the low earnings per visit and additional operational costs might not make it sustainable for every gym. Gyms need to carefully weigh the benefits of increased exposure with the strain on their resources. Some gyms use the Multisport program as a way to fill their facilities during slower times, while others see it as a stepping stone to convert visitors into long-term, paying members.
Conclusion
The Multisport Card offers great benefits for users, providing them with access to a variety of fitness options at an affordable cost. For gyms, the decision to participate in the Multisport program is a balancing act. While it can bring more people through the door, the income from Multisport visits is often much lower than that from regular members. By understanding the financials and creatively monetizing their services, gyms can still make the most of the Multisport system and turn it into a valuable part of their business.
Report this page